Home » Uncategorized » Measuring RT’s Impact on YouTube

Measuring RT’s Impact on YouTube

Pages

Flickr Photos

Madeira - northwest coast

Butterfly

2016 Lake Yamanaka winter Fuji

More Photos

Blog Stats

  • 19,061 hits

Chainsoff's Blog

By Elizabeth Nelson, Robert Orttung, Anthony Livshen

RT seeks to target a different mix of news to di fferent audiences, adapt its coverage to the broader international news cycle, promote a particular Kremlin-dictated ideology, and counter the West by attacking it across the same criteria by which Western countries criticize Russia.

Focused Messaging

Russian propaganda, speci cally RT, has nuanced messaging designed to undermine the West on the basis of its own criteria, build credibility by covering less-heard voices in regional news, and using human interest program (click-bait) to draw in viewers. is approach can be observed through a study of RT’s YouTube Channels, which is broken up into an English-language flagship channel (RT), RT Amer- ica, RT Arabic, RT en Español, RT Deutsch, RT French, RT UK, and RT на русском. By separating audiences into linguistic categories, RT naturally separates out its priorities for each audience through its di…

View original post 1,308 more words


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: